Specialized training program for managers and supervisors of marketing departments. This training program helps them to learn the required skills to manage the marketing team in a professional manner achieving higher rates of marketing operations.

This training program is designed in a manner that enables attendees to practice and apply through many discussions and mutual interaction. Participants will also be able to return to their work and apply information learned in marketing management process by acquiring managerial and supervisory skills to successfully oversee the marketing team.
 

First Axis: Marketing Arts and Skills

• Different Concepts of Marketing

• Activate Marketing Roles in Corporate Development

• Divide Markets and Target Segments

• Marketing steps and phases.

• Modern marketing patterns.

• developed marketing mixture

• Marketing research

• competitive advantage industrialization.

• Advertising Campaigns

• effective marketing plan

Second Axis:Managerial and supervisory skills for managers and supervisors:

• supervisory skill

• Communication skill

• Planning skill

• Organizational skill

• Guidance skill

• oversight skill

• Decision making and problem solving

• Time Management

• Negotiating skill

• Scientific Material

• A Certeficate issued by Global Management Group.

• An International Certificate issued by TUV Austria - Optional