This training programme aims to train public relations management staff on the organizational and structural of the enterprise's PR's management in a professional and perfectional manner.
the aim of the program
The activity of PR departments successfully affects and is also influenced by other activities in an institution. Therefore, PR management must be in a constant and close contact with the senior management of the institution, so any institution wishing to make the most of the PR activity, first has to organize and structure PR management, which would qualify it to fulfil its mandated role.
training content
Concepts of public relations and public opinion
Administrative management for public relations.
Personal , technical characteristics and qualifications of occupants for public relations positions.
Locating public relations in the organizational structure of the institution.
Organizing PR management within the organization.
influencing factors in selecting the stereotypical form of PR management.
Organizational functions of public relations to improve the relationship with both the internal and external audience of the enterprise.
Planning tasks for PR activities.
Practical application of planning to face any emergency crisis in the institution.
communications and media functions of public relations.
Liaison functions with VIPs required for ceremonies and honors
Tasks of Improving External and Internal Public Opinion to Improve the Foundation's Mental Image
what we offer
Scientific Material
A Certificate issued by Global Management Group
An International Certificate issued by TUV Austria - Optional
The name of the program as it will appear on the certificate
