Public Relations
Session duration Number of hours
3 Hours 18 Training Hour

The program is addressed to

This training programme aims to train public relations management staff on the organizational and structural of the enterprise's PR's management in a professional and exemplary manner.

the aim of the program

The activity of PR departments successfully affects and is also influenced by other activities in an institution. Therefore, PR management must be in constant and close contact with the senior management of the institution, so any institution wishing to make the most of the PR activity, first has to organize and structure PR management, which would qualify it to fulfil its mandated role.

training content

  • Concepts of public relations and public opinion

  • Administrative management of public relations.

  • Personal and technical characteristics and qualifications of occupants of public relations functions.

  • Locating public relations in the organization's organizational structure.

  • Organizing PR management within the organization.

  • influencing factors in selecting the stereotypical form of PR management.

  • Organizational functions of public relations to improve the relationship with both the internal and external audiences of the enterprise.

  • Planning tasks for PR activities.

  • Practical application of planning for an emergency crisis in the institution.

  • communications and media functions of public relations.

  • Liaison functions with VIPs required for protocol and honorary work.

  • Tasks of Improving External and Internal Public Opinion to Improve the Foundation's Mental Image

what we offer

  • Scientific Material

  • A Certificate issued by Global Management Group

  • An International Certificate issued  by TUV Austria - Optional

The name of the program as it will appear on the certificate

Public Relations Department Structuring Course